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Face
Recognition Comes to Bars
A
new security system for nightclubs uses facial
recognition technology to identify troublemakers —
and share their faces with other clubs in a
security network.
Jeff
Dussich, the 24-year-old cofounder of JAD
Communications & Security, likes to party as much
as the next guy. But he also understands that one
hothead can screw up a good evening out. And at
clubs and bars, troublemakers can cause major
problems over time — frightening off customers,
and even forcing the place to close.
BioBouncer is his solution. Its camera snaps
customers entering clubs and bars, and facial
recognition software compares them with stored
images of previously identified troublemakers. The
technology alerts club security to image matches,
while innocent images are automatically flushed at
the end of each night, Dussich said. Various clubs
can share databases through a virtual private
network, so belligerent drunks might find
themselves unwelcome in all their neighborhood
bars.
“The goal is to be an extra set of eyes for club
security (and) club management,” he said, “(and)
to help them keep out the perpetual
troublemakers.”
Privacy watchdog groups, however, don’t like the
sound of it, and it’s not clear club patrons will
dig it, either. Many people are already
accustomed, or oblivious, to cameras recording
their every move at ATMs and 7-11s. But in a bar’s
let-loose environment the sign Dussich wants
posted at the entrance announcing that BioBouncer
is recording their faces might send customers
running.
Lee
Tien, a staff attorney with the Electronic
Frontier Foundation, said people may find
BioBouncer insulting or invasive. Facial
recognition software is notoriously inaccurate, he
said, and he is concerned that data-sharing could
be used to blackball innocent partiers.
“Think about it: Someone doesn’t like you, your
photo gets in there, you walk in someplace and
they’re telling you, ‘You’re a troublemaker, you
got bounced from that other bar.’”
BioBouncer was born when a Toronto club owner
asked if Dussich could help curb a burgeoning
crime problem. Dussich may be on to something, as
crime is plaguing the club scene nationwide, said
Robert Smith, a police officer and nightclub
security expert, who runs the Hospitality and
Security Alliance.
“It
used to be you settled your arguments with a push
and a shove,” Smith said. “Now it’s … knives and
bottles over the head.”
Smith believes biometric tools like BioBouncer are
vital to the club scene. Similar technology is
being used in Amsterdam and Great Britain, he
said. At least one U.S. company, Food Service
Solutions, is peddling fingerprint recognition to
alcohol retailers
Dussich said BioBouncer launches in March. Setup
is $7,500 and fees and support for a year costs
$6,000. Despite the price tag, prospective
customers in the United States, Australia, New
Zealand and Italy are already showing interest,
Dussich said.
He
admitted that mistakes and abuse are possible, but
BioBouncer is accurate, he said, even in smoky,
dimly lit and spotty-lens conditions. And in the
end, he said, humans are still in charge. If a
customer starts a fight, trigger cameras record
the incident and match it with the person’s door
photo, but security guards must confirm
BioBouncer’s suspicions.
“In
my mind,” he said, “security technology is only as
good as the humans behind it.”